A puzzle site knows an unusual amount about you. Here is what we collect, what we do not, and why the business model works anyway.
Every free website is paid for by someone. The question is only who — the reader, the advertiser, or whoever is buying the data. We want to be explicit about which one it is here.
The short version: you can play without an account, and we do not sell what we collect.
You can play without telling us anything
There is no signup wall. Your scores are tied to an anonymous identifier in your browser, and the entire daily experience works with nothing but that.
We added accounts for one reason only: so your scores survive a new device. If you never want one, you never need one.
What we actually store
A score record is a game, a date, a level, a time, a mistake count and an anonymous id. That is it. We do not ask for a real name, and the leaderboard handle is whatever you type into a box.
If you sign in, we store the account your provider gives us and the scores attached to it. Nothing more.
How the site pays for itself
Advertising and an optional Pro subscription. Both are straightforward: you see ads, or you pay us and you do not.
That is a deliberately boring business model, and the reason we chose it is that the exciting ones all involve monetising the reader in ways the reader did not agree to.